The South Street Seaport, Manhattan

– NYC, NEW YORK –

About The Project: Center Stage Productions produced a series of branded signage and display environments for Seaport Summer and the Chase Sapphire Lounge. The work included a large illuminated Seaport Summer sign set into a lush greenery wall, designed as a highly visible photo backdrop and event focal point. A second installation introduced the Chase Sapphire Lounge with illuminated lettering and a coordinated floral display that tied into the Seaport’s seasonal aesthetic. The environments invite visitors to stop, take photos, and linger, reinforcing brand presence while activating a high traffic area of the Seaport.

The Chase Sapphire Lounge features a vibrant outdoor setting with lush greenery, decorative lighting, and sleek seating, providing an inviting atmosphere for guests. A stylish bar area is visible in the background, promoting the hashtag #SapphireOnLocation.
A vibrant summer-themed wall featuring a large neon sign that reads 'Seaport Summer' against a lush backdrop of green foliage and colorful orange and red flowers, with the sponsorship logo 'Presented by Chase' displayed prominently below the sign.
A decorated outdoor stage for an event titled 'Lagaport Summer,' featuring a lush green backdrop with colorful flowers and a neon sign. The area includes hanging flower baskets and is surrounded by tables, chairs, and palm plants, indicating a vibrant, welcoming atmosphere.
A large, colorful promotional wall display for Tiffany & Co. featuring close-up images of rings and model expressions, set in a modern shopping mall environment with glossy tile flooring and contemporary design elements.

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About The Location

The South Street Seaport is a historic district on the East River in Lower Manhattan. It includes some of the oldest commercial buildings in New York and a dense mix of restored nineteenth-century storefronts, sailing vessels, restaurants, nightlife, and waterfront attractions. The Seaport draws locals and tourists year-round for food, shopping, and events, with heavy foot traffic from the Financial District, Pier 17, and nearby subway access.

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