Brand Photo Experiences | Garden State Plaza

– NEW JERSEY –

Center Stage Productions partnered with Garden State Plaza to create a rotating series of immersive photo environments that drive foot traffic, social sharing, and seasonal excitement. Each installation is designed as a sculptural, dimensional backdrop. Guests can step into the scene, interact with the set pieces, and capture a moment that feels custom and cinematic.

A stunning display of large, colorful star-shaped lanterns in pink, yellow, and white hanging from a glass ceiling, illuminated by strings of warm white lights, creating a festive ambiance in an indoor space filled with twinkling lights and trees adorned with decorations.

Let's Bring Your Vision to Life

Ready to transform your space with a custom installation? We design environments that drive results and make memories. Connect with our team to discuss installations that increase foot traffic, extend engagement, and create the shareable moments that turn first-time visitors into loyal advocates.

Let’s explore what’s possible for your space.

About The Project: Season To Sparkle

Season to Sparkle, Garden State Plaza’s immersive holiday selfie experience invited shoppers to get their glam on. Guests had access to five different holiday scenes to get the perfect photo including, Glitz and Glamour, Woodsy Wonderland, Ice Cavern, Fantasy Mountain and Picture Perfect. Wintry settings looked super realistic with “snow” falling upon command for next level fun. With a fitting room available for mid-shoot wardrobe changes, camera holders and great lighting, no detail was left out. This activation was an enclosed environment complete with a reception desk and options to book tickets online, an excellent opportunity to drive revenue in the mall’s common area.

About The Location

Garden State Plaza is a super-regional shopping center in Paramus, New Jersey, located at the intersection of Route 4 and Route 17. It includes more than three hundred stores, major department anchors, and a large interior concourse with high ceilings and multi-level sightlines. As one of the highest performing malls in the United States by sales per square foot, it draws consistent year-round traffic from New Jersey and the New York metro area.

Two women interact in front of a vibrant sunflower wall installation decorated with green foliage, featuring the text 'You always shine.' One woman adjusts the flowers while the other takes a photo, highlighting a lively, immersive decor suitable for a public space or event.
A woman in a bright yellow top and wide-leg navy pants stands smiling in a snowy setting, surrounded by white trees adorned with twinkling lights. She appears joyful as snowflakes fall around her, creating a festive atmosphere typical of seasonal décor installations.
A young girl in a fluffy beige dress and white tights poses in front of a large, decorative wall composed of various textured red and gold panels framed in ornate gold frames, creating a vibrant and eye-catching backdrop.
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