Starwood Retail

– ILLINOIS –

Center Stage Productions created a soft play environment for a Starwood Retail property, transforming an open interior space into a sculptural play zone built entirely from oversized soft shapes. The concept is inspired by classic building blocks, but scaled up into climbable commercial playground elements that are safe for toddlers and young children.

A colorful soft play park designed for children, featuring vibrant geometric shapes and structures in a shopping mall setting. The layout includes multi-colored blocks, spheres, and climbing frames arranged on a patterned floor, creating an engaging and playful environment.
A colorful soft play park featuring various geometric shapes and vibrant structures in a commercial environment, designed for children's play. The setting includes bright blue and green decor elements, large yellow and green balls, and a striped flooring pattern, creating an inviting atmosphere for families.
A colorful display of modern furniture in various geometric shapes, including glossy blue, red, yellow, and purple pieces, arranged on a striped grey and white floor. The setting appears to be designed for a commercial environment, showcasing bright, engaging elements typical of large scale installations for public spaces or retail environments.
A young boy crawls through a colorful, themed play structure shaped like an arch, set in a vibrant soft play park. The surroundings feature playful designs and bright colors, enhancing the cheerful atmosphere of the environment.

Let's Bring Your Vision to Life

Ready to transform your space with a custom installation? We design environments that drive results and make memories. Connect with our team to discuss installations that increase foot traffic, extend engagement, and create the shareable moments that turn first-time visitors into loyal advocates.

Let’s explore what’s possible for your space.

About The Project

The play area features large geometric forms in bright colors. Rectangles, arches, and cylinders become tunnels, platforms, and balance points. A sloped, padded carpet introduces gentle elevation changes so kids can climb and explore without hard edges. The perimeter wall is topped with soft sculpted shrubs in a modeled green finish, giving the installation a playful “indoor landscape” feel. Built-in adult seating keeps supervision comfortable and close.

 

The result is a visually clean, modern soft play park that drives family traffic, creates a reason to stay longer, and turns unprogrammed mall space into a purposeful destination.

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